Great packaging design is essential for attracting customers, but when it goes wrong, it can confuse, frustrate, or even drive buyers away. From misleading labels to hard-to-open containers, bad packaging can hurt a brand’s reputation. A common mistake is poor readability—tiny fonts or clashing colors make product information difficult to read. Another frequent issue is excessive packaging, where unnecessary plastic or layers frustrate eco-conscious buyers. Functional flaws, like a ketchup bottle that won’t pour or a resealable bag that won’t reseal, can also annoy users.
Fixing these issues starts with user-friendly design—clear labels, easy access, and sustainable materials. Testing packaging with real consumers can reveal usability problems before launch. Brands should also focus on visual hierarchy, ensuring key information stands out. A great package isn’t just about aesthetics—it should be practical, informative, and enhance the customer experience, leading to better engagement and trust.
